Diesel 2011 campaign – Diesel Island!

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Diesel stole our plan but since it’s a clever one and Diesel is stupid, they can keep it (for good karma!). The new collection is arriving (literally) and we have the first peek at the campaign, the plan and the visuals. Here’s Diesel Spring Summer 2011!

Diesels’ plan:

This is not a vacation – it is a nation. After launching a movement with the Be Stupid campaign (which we liked!), Diesel’s next step is the creation of an entirely new and stupid society: a tropical utopia where the principles of the Be Stupid manifesto can thrive and flourish.  What would it be like to start a nation from scratch? To take what is great from the countries we know, and ditch all that is bad? To re-write the laws? To right social wrongs? A country for only the brave?

Pretty people that go with the plan:

A view which explains how stupid and brilliant the campaign is:

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Written by Mister Three

January 30, 2011 at 2:08 pm

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